
Zermatt is a car-free village in the upper Valais, one of the alpine cantons of Switzerland. It's probably best known as a platform for skiing and mountaineering, especially on the mountain which towers above the village, the Matterhorn . The surroundings are breathtaking but this comes at a price: Accommodation in Zermatt is among the most expensive in Switzerland.
Be aware that if you inadvertently drive your car into Zermatt, you will be fined 100CHF on the spot. The Swiss German policemen will not accept an excuse that you didn't see the sign (he will show you a photocopy of a photo of the sign and tell you that he is only doing his job). If you have never been to Zermatt before and are not a skier or walker and are not aware that it is a car free zone, it is easy to miss the sign.
Zermatt is a great place to mountain bike although it doesn't appear to have really become popular there yet. Bikes can be hired from several shops around Zermatt from about 35CHF per day. For some reason helmets are not included and cost around 5CHF extra.
If you plan on cycling through town, take note that the main street (Bahnhofstrasse) is closed to bicycles(unless pushed) from the train station to the church for most of the afternoon, and the police are quick to fine anyone who does so anyway.