
Helsingborg is in the Scania province of South Sweden. Helsingborg is Sweden's closest point to Denmark, with the Danish city Elsinore (Helsingør) clearly visible on the other side of the strait of Öresund about 4 km to the west.
The main shopping areas are the pedestrian streets Kullagatan, Bruksgatan and Södra Storgatan, as well as the main streets surrounding them in downtown Helsingborg.
Just outside the city there is Väla, one of Scandinavia's largest shopping centers. The great Danish chocolaterie Peter Beier Chokolade (Södra Storgatan 5) has a store in Helsingborg. In the south part of the city center Tasty House opened its first store, and is now an example of how foreign and Swedish cultures can meet successfully.